08 - Lideranças Públicas no Séc. XXI - Communications for Organizations , Joann Baney

21 November 2017 · 44 mins 56 secs

About this Episode

Professor Baney teaches Strategic Communications at both SIPA and the Columbia Business School, and is the author of the “Guide the Interpersonal Communications”, a book published by Prentice Hall. She discusses about some of the critical elements of good communications strategy for organizations, including conducting an audience analysis and identifying communications objectives.